Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
Your online reputation is how others see you when they look for you online
Google yourself. What do you see? Are you represented fairly?
Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
Online reputation is becoming so pervasive that it’s almost time to drop the word “online.” Essentially, your online reputation is your reputation, professional and personal.
How do we fix your online reputation (ORM)?
Depending on your needs, online reputation management can be a relatively simple, straightforward process, or it can be complex and multifaceted. Regardless, most ORM campaigns follow a few general rules:
All Search results are algorithmically generated.
If something has been published online, it’s potentially part of your permanent online reputation. Search results aren’t arranged chronologically, so old news items, outdated information, and stories from years ago can continue to rank if they’re seen as relevant by search engines. This can work for or against you.